In all good marketing…

Slower = better.

I’ll always choose what’s thoughtful and thorough instead of rash and rushed. 

People are everything.

All the best campaigns recognize what audiences want and fulfill those wants in a timely, engaging manner.

It’s suuuuper specific.

What works for one brand would never fly with another.

Good copy loves good design.

If communication between both parties isn’t strong, the whole thing will fall apart (kinda like any relationship).