GTI

Created an internal brand voice style guide, designing and co-writing materials that matched Green Thumb Industries’ (GTI’s) rebrand. The purpose of this project was to create clear instructions for a brand with a fresh face, redefining who they are/are not, words they do/do not use, their background, mission, and ideal product user by way of great design and interesting copy.

The nature of this work is confidential. Please email me for more info.