Roxanne Assoulin
A former client relationship that turned into a full-time position.
While working for this NYC designer, I led copy and content marketing strategy in a role that held multiple responsibilities: email, social and ad conception/copywriting, partnership management, product launch support, photoshoot direction, internal comms refinement, in-person event planning, social activations and more.
Regular email writing for product launches 3x a week.
RA Men’s launch involved email, social, e-commerce and influencer efforts.
#ArtRA led to a fun scavenger hunt contest around Manhattan two years in a row, spreading brand and voting awareness ahead of 2020 election.
This Warby Parker glasses chain collaboration was the biggest partnership in brand history, with product selling out in just 6 days.
Imagery: Warby Parker