Kenneth Cole

Strategized and helped message the concept and launch of Kenneth Cole’s Mental Health Coalition. The purpose of this project was to break the stigma of mental health by way of an influencer campaign, resourceful website and notable group of board members/organizations to back it all up. My team met with founding Coalition members (Child Mind Institute, The Jed Foundation, NAMI) to create an impactful and diverse community of organizations that were all committed to better mental health for various stages of life and groups of individuals.