Graduate by Hilton
Executed social and influencer strategies from Fall 2019 through Spring 2020. Content franchises were defined early on through Graduate’s school of thought at the time: “We are all students.” I art-directed Instagram content, assisted with social copy, and designed influencer onboarding packets for future Graduate partners. Most importantly, performance reports were prepared monthly to ensure content was resonating with desired audience and follower growth/reach was steadily increasing.
Instagram post copy either served up an interesting fact or spoke loud and clear in the brand’s unique voice.
Graduate’s Instagram layout was built to be classically nostalgic, detail-oriented, and all about learning. College students were the targeted audience for this particular channel.
An online community was fostered and UGC was encouraged by introducing a weekly “Roll Call” Stories franchise.
