Wellements

Monthly omnichannel marketing plans and initiatives were a priority for this certified-organic, preservative-free, bottled-in-glass baby products company. Focused messaging, email marketing, Instagram copy, seasonal campaigns, and purposeful partnerships made up those plans, further positioning Wellements as a trusted leader in their industry.

Alongside monthly social, email marketing, e-comm and blog support, I co-wrote and designed influencer onboarding packets, internal brand voice style guides, digital ambassador materials and product 101 cheat sheets for future partners.

#ThisIsMyMom Mother’s Day series, where kiddos talk about their moms (who they are, what they do) and moms celebrate the unexpected joys (and challenges) of parenting.

 

#ThisIsMyDad Father’s Day series. Just like Mother’s Day, but for the dads.

 

#ShowMeYourGlass: Campaign that commemorated World Oceans Day and brought awareness to one of the brand’s core values (no plastic).

 

Instagram copy was written to be light, funny, relatable, and informative.

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