Wellements
Monthly omnichannel marketing plans and initiatives were a priority for this certified-organic, preservative-free, bottled-in-glass baby products company. Focused messaging, email marketing, Instagram copy, seasonal campaigns and purposeful partnerships made up those plans, further positioning Wellements as a trusted leader in their industry.
Alongside monthly social, email marketing, e-comm and blog support, I co-wrote and designed influencer onboarding packets, internal brand voice style guides, digital ambassador materials and product 101 cheat sheets for future partners.
#ThisIsMyMom Mother’s Day series, where kiddos talk about their moms (who they are, what they do) and moms celebrate the unexpected joys (and challenges) of parenting.
#ThisIsMyDad Father’s Day series. Just like Mother’s Day, but for the dads.
#ShowMeYourGlass: Cute baby beach bums that commemorate World Oceans Day and bring awareness to our planet’s second-largest polluter (plastic).
Instagram copy was meant to be light, funny, relatable and informative (specifically around the dangers of plastic and preservatives).
